Day 1: We are nowhere…
Just like a New Year's weight loss program, you know you need to bite this bullet. But how do you start integrating social media into your company?
Simply. Easily. This is a fun diet.
Play. Whether it’s Twitter, Facebook, LinkedIn, or FlickR, let your team engage freely. Easy.
Get personal. Share photos on FlickR, and events on Facebook. Also easy.
Share about business. Develop a unified(group name) tag on Delicious to share industry information and follow specific #Hashtags on Twitter. Easier.
Learn from each other. Share in-person or on ning.com about your SM experiences. A little harder – especially if you have any shy types or ego maniacs on your team. But you’re used to that.
Listen. Set up iGoogle pages gathering feeds to all the bloggers in your industry . Try browsing all your SM spaces on flock.com. Allow one hour a day to read what’s gathered. Listening is required.
Experience it. Join rich social spaces with one-stop access to resources, those that help you get and stay organized and ensures your own personal growth in a category. Try Mint or Ravelry or find one in your industry. Benchmark. Easy work.
Evolve. Use Twitter, iGoogle, Delicious and the like to their fullest to track competition, what’s being said about your industry and your brand – not to mention changes in technology. Did I already say listening was important? Pay attention.
Drive. Get blogging. It's free. Post at least once a month. Hobbies, religion, politics – the sky’s the limit. Then get optimized. Harder.
Day 3: We must launch or we’re doomed. Doomed!
O.K. You’ve dinked around and have started to experience the benefits and realities of social media. But now you are tasked with building into that space for your own brand. How?
Think holistically. Act specifically.
Social media can enhance every aspect of your business. It can be the biggest customer feedback mechanism you’ve ever seen. If your culture is risk adverse, start small and in a somewhat measurable way – then expand and speed up.
Use brand evangelists.
Find your most dedicated employees and happiest customers and get them active in your social space. They’re positive and they’ll keep it real. Keep in regular contact with your industry’s blogosphere.
Solve for the customer.
You already know all about them. Build tools for their growth through your brand and make it real. Fluff is out. Real is in.
Be Appropriate.
Know when to join the conversation and when to stay quiet. The US Airforce has a thoughtful response continuum - make one.
Stay flexible.
The days of projecting a static brand image are gone. Your brand must live and breathe and demonstrate its value every day. Muscle up and swing forward. It's a jungle out there.
Get personal. Share photos on FlickR, and events on Facebook. Also easy.
Share about business. Develop a unified(group name) tag on Delicious to share industry information and follow specific #Hashtags on Twitter. Easier.
Learn from each other. Share in-person or on ning.com about your SM experiences. A little harder – especially if you have any shy types or ego maniacs on your team. But you’re used to that.
Day 2: Having fun - but is it relevant to the business?
Listen. Set up iGoogle pages gathering feeds to all the bloggers in your industry . Try browsing all your SM spaces on flock.com. Allow one hour a day to read what’s gathered. Listening is required.
Experience it. Join rich social spaces with one-stop access to resources, those that help you get and stay organized and ensures your own personal growth in a category. Try Mint or Ravelry or find one in your industry. Benchmark. Easy work.
Evolve. Use Twitter, iGoogle, Delicious and the like to their fullest to track competition, what’s being said about your industry and your brand – not to mention changes in technology. Did I already say listening was important? Pay attention.
Drive. Get blogging. It's free. Post at least once a month. Hobbies, religion, politics – the sky’s the limit. Then get optimized. Harder.
Day 3: We must launch or we’re doomed. Doomed!
O.K. You’ve dinked around and have started to experience the benefits and realities of social media. But now you are tasked with building into that space for your own brand. How?
Get a good partner.
In fact, get a good team with a business strategist, marketing and pr savvy as well as interactive skill sets. Find a partner that can help you integrate social media into your entire customer experience and one who is listening and learning every day. This landscape is not static and with mobile in the mix, it now evolves 24/7 at 360 degrees – you’ll need a team that can do that too. They need to think on their feet.
In fact, get a good team with a business strategist, marketing and pr savvy as well as interactive skill sets. Find a partner that can help you integrate social media into your entire customer experience and one who is listening and learning every day. This landscape is not static and with mobile in the mix, it now evolves 24/7 at 360 degrees – you’ll need a team that can do that too. They need to think on their feet.
Think holistically. Act specifically.
Social media can enhance every aspect of your business. It can be the biggest customer feedback mechanism you’ve ever seen. If your culture is risk adverse, start small and in a somewhat measurable way – then expand and speed up.
Use brand evangelists.
Find your most dedicated employees and happiest customers and get them active in your social space. They’re positive and they’ll keep it real. Keep in regular contact with your industry’s blogosphere.
Solve for the customer.
You already know all about them. Build tools for their growth through your brand and make it real. Fluff is out. Real is in.
Be Appropriate.
Know when to join the conversation and when to stay quiet. The US Airforce has a thoughtful response continuum - make one.
Stay flexible.
The days of projecting a static brand image are gone. Your brand must live and breathe and demonstrate its value every day. Muscle up and swing forward. It's a jungle out there.
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